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Sakeenah's Resume

Work Desk

WELCOME

Welcome to my resume section, here you can view my educational background, my professional background as well as my skills and certification's. Click the link below for full access to my PDF resume!

Work
Experience

Marketing Specialist- Univar Solutions (Feb 2025-October 2025)

  • Partnered with marketing leaders to plan and execute LinkedIn campaigns that drove a 3% increase

  • in followers and strengthened brand presence across B2B markets.

  • Created visually engaging content in Canva to elevate digital storytelling and drive campaign results.

  • Supported eight unique markets by developing content briefs, marketing reports, and calendars that streamlined execution and ensured consistent messaging.

  • Managed paid social campaigns for B2B audiences, achieving a 1.7% click-through rate and 1.8% engagement rate through strategic optimization.

  • Analyzed campaign data to measure performance against KPIs, applying insights to refine targeting and optimize engagement.

Marketing and Communications Intern-Greater Houston Partnership (June 2024-February 2025)

  • Spearhead the marketing campaign for the "National Apprenticeship Week" on behalf of the company to increase brand awareness and improve attendance rates. 

  • Develop a multi-channel social media calendar to plan and organize content that was leveraged by cross-functional partners such as graphic designers and communication managers.

  • Design  newsletter campaigns on Canva and utilized Marketing Cloud for release, boosting click-through rates by 20%.

  • Participate in brainstorming sessions to develop marketing strategies and establish targets and benchmarks that measure the impact of initiatives and campaigns.

Marketing and Communications Intern- Achieving the Dream(May 2023-August 2023)

  • Authored a commemorative article celebrating 20 years of company achievements, milestones, and future vision.

  • Conducted competitive analysis of industry messaging strategies, identifying opportunities for impactful campaigns.

  • Tracked and analyzed data on 100+ U.S. community colleges using Tableau, optimizing targeted marketing research through data segmentation.

  • Ensured editorial and brand compliance for digital materials, aligning all content with organizational values and guidelines.

Marketing Assistant at UH (November 2023-May 2024)

  • Authored and designed monthly newsletters in AP style, blending storytelling with informative content to boost open rates by 5%.

  • Organized outreach events with registered student organizations, enhancing awareness and interest in housing options.

  • Created and analyzed Instagram content performance, leading to increased engagement and follower interactions.

  • Managed marketing material inventory using Excel, ensuring resource accuracy and the timely development of new materials.

Education

2021 - 2024

University of Houston:
Bachelor's Degree in Strategic Communications and Marketing

 ROLES HELD DURING UNDERGRAD       SEMESTERS:

​

  • Student Involvement Ambassador

  • Staff Writer for Coog Life magazine 

  • Marketing assistant at SHRL (Student Housing and Residential Life)

  • PRSSA Secretary

  • Marketing intern for Muslim Students Association

Skills
& Certifications
 

CERTIFICATIONS
🎉 Google Fundamentals of Digital Marketing Certificate (September 2024)
🎨 Canva - Graphic Design Essentials (December 2024), Marketing with Canva (October 2025)

 

SOFT SKILLS

🌟 Social Media Management
🌟 Public Relations Coordination (The US Space)
🌟 Exceptional verbal and written communication
🌟 Thrives in fast-paced environments

TECHNICAL SKILLS
💻 MS Office Suite - Excel, PowerPoint, Word, Google Slides, Google Analytics
💼 Project Management (UpSkill Houston)
🎨 Canva
📈 Salesforce
📊 CRM Systems: Basecamp

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