Sakeenah's Resume
Work
Experience
Marketing and Communications Intern-Greater Houston Partnership (June 2024-Present)
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Spearhead the marketing campaign for the "National Apprenticeship Week" on behalf of the company to increase brand awareness and improve attendance rates.
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Develop a multi-channel social media calendar to plan and organize content that was leveraged by cross-functional partners such as graphic designers and communication managers.
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Design newsletter campaigns on Canva and utilized Marketing Cloud for release, boosting click-through rates by 20%.
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Participate in brainstorming sessions to develop marketing strategies and establish targets and benchmarks that measure the impact of initiatives and campaigns.
Marketing and Communications Intern- Achieving the Dream (May 2023-August 2023)
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Authored a commemorative article celebrating 20 years of company achievements, milestones, and future vision.
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Conducted competitive analysis of industry messaging strategies, identifying opportunities for impactful campaigns.
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Tracked and analyzed data on 100+ U.S. community colleges using Tableau, optimizing targeted marketing research through data segmentation.
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Ensured editorial and brand compliance for digital materials, aligning all content with organizational values and guidelines.
Marketing Assistant at UH (November 2023-May 2024)
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Authored and designed monthly newsletters in AP style, blending storytelling with informative content to boost open rates by 5%.
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Organized outreach events with registered student organizations, enhancing awareness and interest in housing options.
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Created and analyzed Instagram content performance, leading to increased engagement and follower interactions.
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Managed marketing material inventory using Excel, ensuring resource accuracy and the timely development of new materials.
Education
2021 - 2024
University of Houston:
Bachelor's Degree in Strategic Communications and Marketing
ROLES HELD DURING UNDERGRAD SEMESTERS:
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Student Involvement Ambassador
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Staff Writer for Coog Life magazine
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Marketing assistant at SHRL (Student Housing and Residential Life)
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PRSSA Secretary
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Marketing intern for Muslim Students Association
Skills
& Certifications
- CERTIFICATIONS
🎉 Google Fundamentals of Digital Marketing Certificate (September 2024)
🎨 Canva - Graphic Design Essentials (December 2024)
SOFT SKILLS:
🌟 Social Media Management
🌟 Public Relations Coordination (The US Space)
🌟 Exceptional verbal and written communication
🌟 Thrives in fast-paced environments
TECHNICAL SKILLS:
💻 MS Office Suite - Excel, PowerPoint, Word, Google Slides, Google Analytics
💼 Project Management (UpSkill Houston)
🎨 Canva
📈 Salesforce
📊 CRM Systems: Basecamp